What Can Buying From Amazon Teach Us About The Brain

Just before the snowstorm hit Boston, a couple of boxes arrived on my porch from Amazon. If you’re like many amazon shoppers, this is probably a common occurrence in your life, is it not? 


Have you ever wondered why we stick to certain brands even if you might find the same item cheaper somewhere else? 


This, my dear visionary, is the power of the brain and it’s fondness for familiarity. Your brain is hardwired  to believe that change is bad or hard ……… because…….of lack of familiarity and habit. 


Research in the field of neuropsychology suggests that the brain is hardwired for recognizing patterns. Our brains love patterns. Once we have an idea of what something should be, we want other similar things to share the same qualities. Hence, the ‘brand loyalty’ to amazon. 


Now, what has creating your vibrant life got to with buying from amazon or brand loyalty?




Other than to show you how hard it is to change. 


However, you may already know that without changing something, nothing will change, will it? Isn’t that the definition of insanity – “ doing the same thing over and over again and expecting different results.


I am going to share with you three reasons why change is necessary to create something that you haven’t yet achieved. 


  1. Change is inevitable.

    You can resist change all day long, but just like our body reproduces 30,000-40,000 cells/minute, change will happen. So, might as well get on board rather than resist it, right? Resistance is futile in this case, is it not?


  2. If you don’t change anything, nothing will change will it?

    Let me ask you – what in your life are you refusing to change. Ask yourself, what is making you resist change?  Anywhere you feel unhappy, dissatisfied, something is wanting to change and you have an opportunity to look at it.


  3. If you don’t change, the universe will keep giving you the same experience over and over again till you change something.

    This is a hard truth for many people to swallow. The universe is giving you another opportunity towards freedom. It’s your choice whether to take it or leave it. 

I invite you to listen to my podcast episode #48  “Three Reasons Why You Need To Change“ where I dive deep into these three reasons and how to use these three points to create the life you desire.


You can find “Create Your Vibrant Life” podcast on I tunes, Apple, and Spotify.


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As always, I love hearing from you. Please share your takeaways by tagging me on Instagram.